Email me
Call me
Copyright © 2015
Client Simulation: IKEA
Project Brief
Propose an on-brand bedside lighting product for IKEA that incorporates sensor technology in the context of home automation systems and smart-home technology.
Meet MYSA
By integrating IKEA's current bedside lighting products with smart-home technology, MYSA allows IKEA to strengthen its relationship and understanding of its customers and their behaviours through subsequent analysis of user-generated data derived from its IFTTT-compatible mobile app.
The URL has changed the way we connect and communicate IRL, and subsequently our understanding of 'home'. MYSA creates an opportunity for IKEA to strategically test and target institutional markets, such as hospitals and hotels, without risking brand dilution or alienating its current clientele, and develop its influence beyond the domestic-consumer market.
